Your direct mailing campaign stands a better chance of performing well if you have an automated direct mailing dashboard
. The benefits of having your own automated direct mailing dashboard are numerous, but we'll just share a few with you in this post so that you can see just how much of a difference this tool can make for your direct mailing strategy.
1. Track Incoming Site Traffic
Being able to monitor incoming site traffic is especially helpful when you're in the midst of a promotional campaign, and you need to know which leads are coming to your site specifically because they have received your direct mailing. Your incoming site traffic overall can come from your social media pages, blog post sharing, and other areas, but having an automated direct mailing dashboard will help you to link the traffic that is coming to your website due to the direct mailings that your business sent out to leads.
2. Time & Track Messages
Being able to schedule and track the direct mailings that you send out to your leads is another helpful benefit of having an automated direct mailing dashboard. It takes a lot of work to send out a large volume of messages all at once to multiple recipients. It takes even more work to proofread and edit these messages so that the content of your direct mailing is as clear and professional sounding as possible. When you have an automated direct mailing dashboard, you'll be able to schedule messages to be delivered all at once to multiple recipients. Once those messages are sent out, you'll be able to track open rates and see how your direct mailing is being received by your leads.
3. Gather Feedback from Leads
Another very helpful aspect that comes from using an automated direct mailing dashboard is that it allows you to follow up with your leads in a way that personalizes your exchange with them even more. You can make notes on your automated direct mailing dashboard about each lead that responds to your direct mailing. Were they receptive? Did they ask to be removed from future promotions altogether? Did they contact you to inquire more about your business? When you've got a lot going on in your business it can be easy to forget what each lead had to say about your message, but through an automated direct mailing dashboard, you'll be able to pin point where the feedback is coming from in a simple way.
4. Measure Success of Campaign Overall
Through an automated direct mailing dashboard, you have a bird's eye view look at everything that was put into the direct mailing campaign and the results of those efforts. You'll be able to figure out what steps would be the most sensible to take next with your leads. You can even use this information to determine what tactics and strategies you'll take with you or what you'll leave behind for future campaigns.
Having an automated direct mailing dashboard provides several benefits to business owners, and if you currently don't have an automated direct mailing dashboard then you'll be glad to know that Postlead
provides this service to all of our clients. Contact us
today so that we can help your business enjoy the benefits of having an automated direct mailing dashboard.