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5 Tips for Segmenting Your Direct Mail Marketing Audience
Are you absolutely sure that the information you collect from your customers isn’t going to waste? How do you know it’s not? If you’re not segmenting it properly, then you might as well be throwing most of your list into the trash! We asked all the experts at Postlead.io for their
5 Reasons Why Direct Mail Marketing isn’t Dead in 2019
Businesses have used direct mail marketing for centuries. Sears became a corporate powerhouse by using direct mail marketing in the 1800s, to reach consumers in distant towns. People liked learning about products’ competitive prices and having access to otherwise inaccessible goods. We may be more
What are the Benefits of Direct Mail Call Tracking?
Do you know how well your direct mail campaign is actually working? For that matter, do you know if it’s working at all? You might be sending out loads of messages to people who aren’t receptive, and therefore throwing away money while missing out on consumers who are ready to buy into y
How Much Does It Cost to do a Direct Mail Marketing Campaign?
Direct mail marketing, if done right, can fit any budget. This inexpensive strategy has existed since Ancient Egypt and has persisted all around the globe. You are delivering value to the mailbox, rather than paper clutter, and your product must show that worth. What are direct mail marketing costs?
What is a Good Response Rate for Direct Mail?
If you’re like most small business owners, then you probably haven’t dedicated much thought to response rates for anything that wasn’t measured by some digital analytic. Since many people throw all of their junk mail in with the recycling, it’s assumed that many people don
Direct Mail Marketing Strategy for Real Estate Agents
Everyone needs a good home. Not everyone can also get the home that they want. It can be a matter of location, size, and price. Sometimes they need help to find the perfect house, and that is where you the real estate agent enters. You can find the home a person needs. Real estate agents have more c
5 Tips for Using Direct Mail Marketing for Lead Generation
A good direct mail campaign will communicate with your target audience and give them positive memories. That communication can create leads, and leads mean new customers. Direct mail doesn’t have to abide by the CAN-SPAM Act, as email marketing does, and can be a viable strategy. At Postlead, we k
3 Reasons Direct Mail Marketing is Still Effective in 2019
Direct mail marketing is using the post to deliver paper, concrete advertising to users’ doorsteps. You can send postcards, brochures, personal letters, and flyers; if you want to get creative, you can even send promotional paper bags or origami. Office Depot would send out paper bags, for example
How to Implement Direct Mail into Your Current Marketing Strategy
Lead generation is the lifeblood of your business. Postlead was designed to simplify the process for you. Postlead was designed by marketers for marketers, and for those in closely related industries. The marketers at at Postlead have more than 35 years of combined experience. As a business professi
7 Creative Direct Mailing Strategies for Realtors
If ever there was an industry that’s tailor-made for direct mail marketing, it’s real estate. It is results driven and thrives on motivating people through personal interaction. Real estate is also a very competitive business that depends on creativity to generate leads that convert. Her