Your current contact list has the potential to be pure gold for your business—that is if you know how to use it wisely. Your list of contacts can easily become a list of leads for your business, and ultimately, those leads can convert into sales and even life-long customers and clients. You just have to know the right way to approach your contacts so that they find value in your business and want to become a part of it in some way.
We'll show you just how it's done!
Find Out Who They Are
How you compiled your contact list matters a lot when it comes to shaping your list of leads because you'll need to know quite a bit about whom your contacts actually are. If all you have is an email address or a phone number and not a first and last name, then you really won't be able to address your lead by their name, which is an important part of being heard when you reach out to them.
Not only do you need to know the names of each lead, but you also need to have at least some idea of what their habits are, which demographic categories they fall into, and other information that will help you decide whether or not they will be able to easily identify with your business.
Find Out What They Want
Getting to know who your leads are is the gateway into finding out what it is that they really want. Can your business meet their need in some way? If so then you're off to a good start. Hot leads, or those who are interested in your products or services, tend to convert quickly into sales, and they also tend to become loyal customers and clients. Make sure you that your lead list consists majorly of those who actually want what you are offering. Don't waste time or media trying to convince leads that they need you, it may work in rare instances. However, if you've got interested leads who want or need what you're selling focus on getting your message to them before you move on to trying get cold leads to warm up to your business.
Send Personalized Mailings
The next step is to send out personalized mailings. This step can be quite simple, depending upon the route that you take to do it. You can use a combination of online and direct mailing strategies, through a campaign sequence or you can choose to do just one strategy. Keep in mind, personalized direct mailings have proven to yield a much higher response rate from leads. As long as you did your homework prior sending out your mailings then you should be pretty pleased with the responses that you receive.
has a team of marketing experts that has worked hard to develop packages that are designed to boost your campaign's performance while also helping to increase your customer loyalty. Contact us
to help you make the most of your current contact list so that we can polish it up as a fine-tuned lead list that will convert into sales for your business and increase your revenue.