Using creative postcards as a part of your lead generation strategy certainly has its perks. Excitement in marketing isn't only reserved for digital tactics, but often the most creative promotional elements can be put into something tangible that customers can easily see and quickly react to. There are several reasons why creative postcards are such a great way to attract potential customers and clients, and we'd like to share a few of those reasons with you.
The Pleasure Principle
Getting mail that isn't another one of your typical bills or other expected correspondence is better received. Everybody loves happy mail! Happy mail is the type of mail that comes in the form of a gift or some other pleasant news. It feels good to receive it, and this is why sending out creative postcards is a great way to connect with your leads. Making your postcard creative in its content or even the way that customers can respond to you is almost a surefire way to get them engaged with your business and your business's message.
Level of Trust
Put yourself in the shoes of your potential customer. Picture yourself as you log onto your computer or mobile device. Whether you’re checking emails, connecting with friends on social media, or even leisurely browsing the web going down a search engine rabbit hole. As you're doing this, a few ads or even messages come to you that you weren't necessarily looking for. As a customer, you may be so zoned into what you're doing that you barely even notice these online ads and promotions.
More importantly, if you do notice them you may not even click on them if this message isn't from a trusted source. Now, imagine that you've just received a friendly postcard from a local company offering you an entry into their business. You’re likely to respond in a way that’s more comfortable to you. You can either call the business up or visit their website to get a feel for what the company is all about.
There's a certain level of reluctance that customers have when it comes to online promotions, but when a business takes the time to personalize a message for you and physically mail it to you, it may feel more trustworthy.
How Postlead Can Help You Establish Trust
Postlead specializes in making sure that your message is clear and that it gets in front of the eyes of the right audience for your business. We want to provide you with all of the support that your business needs beyond having a successful campaign, but we want to help your business thrive. Even something that seems as simple as mailing postcards can be a lot of work.
can help you to get more done without creating more work for you. Contact us
to find out how we can help your business today.