The ease and efficiency of direct marketing has exponentially increased with technology throughout the past 20 years. With a few clicks of a button, in a relatively short amount of time, information can be sent to thousands of potential clients at little to no cost. While the quantity of that reach

Local businesses and startup companies need every advantage to stay afloat with competitors who have bigger budgets. One of the biggest necessities to hit the ground running is a well-planned, strategic direct mailing campaign. If online technology is used correctly in these campaigns, a strong mess