Have your direct mail response rates been a bit lackluster or just flat-out disappointing? You don’t have to settle for less than stellar results when it comes to the responses that you receive from the hard work that you’ve put into your direct mailings. You can actually boost your curr

Direct mailing is a marketing strategy that has the capability to positively benefit virtually every industry, and dental clinics are definitely not left out of that equation. As of 2017, direct mailing brings in a household response rate of over 5%, the highest among all other forms of marketing. S

Choosing an email and direct mail marketing strategy for lead generation doesn’t have to be difficult when you know which tools to use and which steps to take to achieve your goals. Here at Postlead we have a staff with over 35 years of combined experience in marketing, programming, and design

Don’t let anyone tell you that direct mail marketing is dead. The truth is, studies show that people are far more likely to open a piece of direct mail than an email. This is great news if you want people to open your marketing piece. But what if you want them to visit your website and actually ma

If you want to build your small business, then you need leads! You probably have a database of existing customers and prospects, but is that enough? Probably not! So, what’s the best way to generate the leads you need to set your business up for success? Traditionally, there have been two methods