No matter what business you’re in, cutting costs and maximizing your budget is essential to your bottom line and viability. This has never been truer then now when the cost of doing business keeps rising. Direct mail is making the resurgence as one of the most viable and budget-friendly market

Price increases are an inevitable part of doing business. Although postal rates are still affordable, and direct mailing is one of the most cost-effective marketing platforms, the rise in postal rates may still have some effects. Here’s a rundown of what the increases are for 2018, how they mi

Those who think direct mail is obsolete are missing an important opportunity to grow their business. Direct mail is generally considered more legit and reliable than email, and more likely to get a response. This is especially true of millennials and older consumers, who are either jaded by digital

Foot traffic is the life’s blood of any brick-and-mortar store, but even a prime location won’t necessarily translate to crowds of shoppers. You need something more, something that will drive a stampede of customers to your doors. What you need is a targeted direct mail campaign, and Pos

Your direct mailing campaign stands a better chance of performing well if you have an automated direct mailing dashboard. The benefits of having your own automated direct mailing dashboard are numerous, but we’ll just share a few with you in this post so that you can see just how much of a dif