Small Business Guide to Direct Mailing for Lead Generation
You don’t need a lot of money or even a large team in order to make direct mailing for lead generation work for you. Small business owners have quite the advantage these days when it comes to how much technology has leveled the playing field for lead generation among small and large corporat
How Personalized Direct Mailing Can Benefit Dental Clinics
Direct mailing is a marketing strategy that has the capability to positively benefit virtually every industry, and dental clinics are definitely not left out of that equation.
As of 2017, direct mailing brings in a household response rate of over 5%, the highest among all other forms of marketing. S
Email & Direct Mail Marketing Strategy for Lead Generation
Choosing an email and direct mail marketing strategy for lead generation doesn’t have to be difficult when you know which tools to use and which steps to take to achieve your goals. Here at Postlead we have a staff with over 35 years of combined experience in marketing, programming, and design
Why Companies are Using Traditional Postal Marketing Methods
What was once seen as a traditional form of marketing is now seen as an innovative and unique way to reach customers and generate leads. Postal marketing methods that had been used for years are now returning with a fresh new approach from business owners as well as direct mail recipients. ThereR
How Do You Combine Traditional Marketing with Digital Marketing?
Everybody’s talking about digital marketing. Email, social media – anything that lets you get to your prospective customers on their smartphone, tablet, or laptop is hot right now. But what about the traditional channels that have always worked for you, like direct mail? Are you supposed to just
How Do You Combine Traditional Marketing with Digital Marketing?
Everybody’s talking about digital marketing. Email, social media – anything that lets you get to your prospective customers on their smartphone, tablet, or laptop is hot right now. But what about the traditional channels that have always worked for you, like direct mail? Are you supposed to just
Best Way to Generate Leads for a Small Business
If you want to build your small business, then you need leads! You probably have a database of existing customers and prospects, but is that enough? Probably not! So, what’s the best way to generate the leads you need to set your business up for success?
Traditionally, there have been two methods
Digital or Traditional Marketing; Which One Works Better?
Some people will argue that traditional marketing is dead and digital is where you want to be. Other professionals might argue that digital marketing has been over-optimized and they usually ignore online advertisements anyway. The fact of the matter is, the world is flooded with advertisements—tr