Small Business Guide to Direct Mailing for Lead Generation
You don’t need a lot of money or even a large team in order to make direct mailing for lead generation work for you. Small business owners have quite the advantage these days when it comes to how much technology has leveled the playing fiel ...
Personalized Direct Mailing Can Help You Re-Engage Cold Prospects
Just because you have some prospects who haven’t responded favorably to your initial promotional campaigns in the past, doesn’t mean that all hope is lost. You can still re-engage those cold prospects by using personalized direct mailing. A ...
4 Ways to Boost Your Direct Mail Response Rates
Have your direct mail response rates been a bit lackluster or just flat-out disappointing? You don’t have to settle for less than stellar results when it comes to the responses that you receive from the hard work that you’ve put into your d ...
How Personalized Direct Mailing Can Benefit Dental Clinics
Direct mailing is a marketing strategy that has the capability to positively benefit virtually every industry, and dental clinics are definitely not left out of that equation.
As of 2017, direct mailing brings in a household response rate o ...
How Creative Postcards Can Help with Your Outreach Strategy
To some business owners and executives, postcards often seem like they would be far too simple of a tool to be able to be truly strategic or beneficial as an outreach strategy for your business. But actually postcards are one of the best th ...
Email & Direct Mail Marketing Strategy for Lead Generation
Choosing an email and direct mail marketing strategy for lead generation doesn’t have to be difficult when you know which tools to use and which steps to take to achieve your goals. Here at Postlead we have a staff with over 35 years of com ...
4 Benefits of Having an Automated Direct Mailing Dashboard
Your direct mailing campaign stands a better chance of performing well if you have an automated direct mailing dashboard. The benefits of having your own automated direct mailing dashboard are numerous, but we’ll just share a few with you i ...
How Creative Postcards Attract Potential Buyers
Using creative postcards as a part of your lead generation strategy certainly has its perks. Excitement in marketing isn’t only reserved for digital tactics, but often the most creative promotional elements can be put into something tangib ...
Top 2 Steps to Personalize Traditional and Digital Lead Generation
Lead generation strategies have become increasingly complex even though they don’t have to be. With each new technological advancement that has come out, businesses have been attempting to keep up with these changes often for the sake of ...
How Can Direct Marketing Benefit Your Local Business
As a local business owner, you have the advantage of marketing to a group of leads who are more accessible to you geographically than they would be to bigger businesses that are hundreds or thousands of miles away. It’s important to make su ...